Hi, I'm Peijia!
/pay-juh/ or also PJ 👋👋🏻👋🏼👋🏽👋🏾👋🏿
I’m a product designer currently based in Toronto and a new grad from UBC, with a background in psychology & HCI.
My passion for design grew organically from floral design & art direction - and so I found myself in a non-linear start towards product design. At the same time, I pivoted from writing papers and brought over analytical thinking and human psychology to building products.
As a designer, I value connection, growth and openness. I enjoy the journey of figuring out different ways that improves the user experience from different perspectives, behaviours and topics.
I'm passionate about consumer/social tech and new products. I've been lucky enough to have had opportunities in tackling these some of these spaces, and I'm excited to keep learning more!
Feel free to reach out if you'd like to connect and chat :)
Right now, I'm spending my free time exploring 🥘 local eats, trying out 📹 cinematography and watching bad 📺 reality TV!ExperiencePattern, Gig economy web appSept 2020 - presentDigital Health Innovation Lab, HCI researchSept 2020 - May 2021Quorum (YC2019), Consumer app May 2020 - August 2020LimeSpot, E-commerce web appMay 2020 - August 2020NVD, Wearable + consumer appSept 2019 - May 2020