Hi, I'm Peijia!
/pay-juh/ or also PJ πŸ‘‹πŸ‘‹πŸ»πŸ‘‹πŸΌπŸ‘‹πŸ½πŸ‘‹πŸΎπŸ‘‹πŸΏ
I’m a product designer from Vancouver, curious about how people behave and interact. My passion for design grew organically from a stint in floral design & art direction - and so I found myself in a non-linear start towards product design.
I’m currently a senior finishing my BA of Psychology at the University of British Columbia, with a focus in HCI and entrepreneurship. As a designer, I explore problems with a research-driven and fail fast approach.
I'm excited about consumer/social tech, particularly around product discovery, strategy and end-to-end experiences. I've been lucky enough to have had opportunities in tackling these some of these spaces.
In my free time, I enjoy watching bad shows from TLC and Ikebana. I also enjoy:
  • consuming a lot of cake 🍰
  • oil pastel art
  • cool breezes in the summer evening & smoky mountain air πŸŒ„