Hi, I'm Peijia!
/pay-juh/ or also PJ πŸ‘‹πŸ‘‹πŸ»πŸ‘‹πŸΌπŸ‘‹πŸ½πŸ‘‹πŸΎπŸ‘‹πŸΏ
I’m a product designer currently based in Toronto and a new grad from UBC, with a background in psychology &Β HCI.

My passion for design grew organically from floral design & art direction - and so I found myself in a non-linear start towards product design. At the same time, I pivoted from writing papers and brought over analytical thinking and human psychology to building products.

As a designer, I value connection, growth and openness. I enjoy the journey of figuring out different ways that improves the user experience from different perspectives, behaviours and topics.

I'm passionate about consumer/social tech and new products. I've been lucky enough to have had opportunities in tackling these some of these spaces, and I'm excited to keep learning more!

Feel free to reach out if you'd like to connect and chat :)
Right now, I'm spending my free time exploring πŸ₯˜ local eats, trying out πŸ“Ή cinematography and watching bad πŸ“Ί reality TV!


Experience

Pattern, Gig economy web app
Sept 2020 - present

Digital Health Innovation Lab, HCI research
Sept 2020 - May 2021

Quorum (YC2019), Consumer app
May 2020 - August 2020

LimeSpot, E-commerce web app
May 2020 - August 2020

NVD, Wearable + consumer app
Sept 2019 - May 2020