Right now, I'm learning about:
  • Environmental psychology + nudges
  • Startup challenges
Currently, I design and research at Pattern, BC Children's Hospital and Neutrify.

Previously, I designed at Quorum (YC2019), LimeSpot, and New Venture Design.
Hi, I'm Peijia!
/pay-juh/ or also PJ πŸ‘‹πŸ‘‹πŸ»πŸ‘‹πŸΌπŸ‘‹πŸ½πŸ‘‹πŸΎπŸ‘‹πŸΏ
I’m a product designer from Vancouver, curious about how people behave and interact. A stint in floral design led to a series of events, and as my interests developed - I found myself in a non-linear start in product design.
I’m a senior currently finishing my BA of Psychology at the University of British Columbia, with a focus in HCI and entrepreneurship. As a designer, I explore problems with a research-driven and fail fast approach.
I'm passionate about consumer/social tech, particularly around product discovery, strategy and end-to-end experiences. I've been lucky enough to have had opportunities in tackling these some of these spaces.
In my free time, I enjoy watching bad shows from TLC and Ikebana. I also enjoy:
  • consuming a lot of cake 🍰
  • oil pastel art
  • travelling to the fridge πŸ₯Ά (obviously not to eat more cake)