Pattern is a vertical job marketplace startup that makes it easier for businesses and temporary workers to work together.

VC-funded and currently in stealth.

Role & Contribution
Product Designer

09/2020 - present

I joined in September 2020 - May 2021 as the only designer.
Jordan (PM), Manan (Eng), Pritpal (Eng), Felippi (senior designer)
Revamp to core marketplace platform designs (booking flow, bulk edit, new dashboard)

New visual, branding and web site designs

Design system
Pattern is a vertical job marketplace startup that makes it easier for businesses and temporary workers to work together.
Re-imagining a platform for hourly work
Unlike traditional staffing agencies, Pattern aims to eliminate the legacy ways of hiring temporary workers and traditional pen/paper or long, slow email chains.

My day to day include user research, prototyping, interface and visual design, collaboration with product team + stakeholders. Currently working on the customer-facing web application.

When I joined, the product direction was ambiguous as Pattern faced a recent transition in their customer base.

Before the pandemic, Pattern had largely catered to single event-based customers eg. waiters for wedding event. Now, Pattern's customers had largely shifted to light industries, such as drivers, cleaning, warehouse roles and more that rely on rotating schedules and multiple ongoing shifts.

This meant our customers had different needs for the platform, and the previous interfaces and user interactions did not work for light industrial customers.
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To help break down the deliverables and outcomes I've contributed so, I've divided my work into 3 main sections. Click on one to skip to that section.
New dashboard
Booking flow revamp
Bulk edit complexities
1. Redesign the shift and calendar dashboard for our new customer base.
Drove the designs and research of 3 different views that fit the needs of our current customers in 2 months. Designs were validated through customer interviews and user testing.
Currently engineering resources are limited and this feature is on hold.
Audit through previous data
Talking to operations & sales

After meeting with operations and sales to understand their customer interactions, I discovered that the current platform is designed for a very different set of use case and users - and just did not work anymore.

Instead of building on previous designs, we decided to explore a completely new dashboard redesign. Discussions with operations and research on competitors directed us towards the creation of 3 new views:

New designs

New dashboard design - employee view

New dashboard design - calendar view

The new power users of Pattern are warehouse managers, who need to track and schedule a set of workers repeatedly for medium lengths of time eg. 6 months. They also tend to create patterns of schedules eg. MWF with multiple positions at the same time.

They need to quickly and accurately find select workers or shifts and understand who was coming to their shift.

INsights & takeaways
  • Based on their user habits and needs, a wearable in an insole format fits their needs best → would not require constant usage or small screen interactions
  • Lack of education resources and catered content leads to low motivation for balance improvement
  • Exercises/aftercare given by healthcare professionals are often forgotten by seniors → there is no concrete way to track patient self-care
  • Out of the 3 senior user segments identified, fall-conscious seniors are the most likely to adopt our product for long-term use
The process
Click on images to expand and see different iterations
Game plan

Early on, our goal was focused on validating the user flow and technical feasibility. This dictated the early designs and functions of data collection and outcome.

Designing the home page

Based on our notes and brainstorming, we wanted to remove all other nice-to-haves to deliver on the feasibility of hardware and software working.

This defined the main user flow of data collection, data interpretation and receiving a personalized exercise recommendation.

Visual Design

All UI elements are in fonts over 16px and visually spaced out to account for senior eyesight and mobile coordination. Colours are in black or dark blue to ensure visual contrast.

Designing the exercise page

I focused on implementing cards for exercises, as this contains more information in one related container and the larger size would be easier for individuals to select.

Mental hierarchy

Secondary research indicates that seniors need more prompts to create a mental information architecture in their mind, which is why I've added sticky nav bars through out the screens.

Showcasing our MVP

We got featured on TV for like 2 seconds, made a working but definitely not comfortable insole and had a great trip to Seattle!

Smart Soles works as a seamingless tool of any senior’s lives. We envision the insoles as being powered by low-energy, long-lasting batteries with automatic power on/off so that individuals could literally just set it and forget it.

For the final designs, I continued to develop through the iterations and notes to refine the user flow towards 3 main user and product goals.

Educate older individuals about the consequences of falls
Help users improve their balance through personalized exercises
Lead to lasting habits and follow-through on their balance care
Provide easy access to education

Following our interview notes, seniors mentioned they often have trouble finding relevant information on their balance health or forget details from their clinician visits.

In addition, older individuals are less inclined to divide their attention between multiple tasks, which is why I've designed in multiple cards of long-form texts.

Automating balance tracking

As individuals age, their level of cognition decline and impact different areas of memory. They may inaccurately remember the state of their balance at each doctor's visit or forget to follow through with recommended routines.

In order to help improve their prospective memory (remembering to do something in the future), having Smart Soles automatically track and cue seniors to improve balance will largely reduce the user effort to remember changes and progress.

Give peace of mind

Often times, their children, family and friends are also worried for them. However, some seniors admitted that they don't want to burden or worry their family by sharing about their health.

By sending triggered notifications based on previous data and trends over time, loved ones can be informed of any unusual activity and take proactive measures before things get worse.

Next steps & reflections
Usability testing

Due to the pandemic, we were unable to test our MVP and final designs with end users.

However, if it was possible, I would have conducted moderated sessions with seniors to go through an interactive prototype.

Starting with seniors
Visual design

In retrospect, some of the colour choices and visual design elements I chose may not be the best. For example, shades of blue/grey are not accessible to individuals with eyesight issues. Card box shadows may also be too faint to be visually visible.

For next time, I would test out colours and visual design much earlier through more user testing and research.

Be aware of paralysis analysis

With so many options and directions to go, it can be easily be overwhelming. Although that's fine, I would tell myself to take bias towards action and to pick the strongest starting point.

Define your success

As a team, we had so many ideas and aspirations towards this project. I think it was good to have created our definition of a successful project from the get go so that we could achieve it in measurable steps!

Thanks for reading!
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